International Marketing

Description of the Course

Name Code Semester Course (Hour/Week) IEU Credit ECTS Credit
International Marketing

BA 406

                    3

3

Application(Hour/week):0 Laboratory(Hour/week):0

3

4

 

Prerequisites None
Language English

Course Type

Elective

Program

UnderGraduate

Coordinator

 

Lecturer

Asst. Prof. Dr. Aykan Candemir

Research Assistant

Res. Asst. Murad Canbulut

Aim of the Course

 

To examine and interpret marketing concepts and theories in a global context that are required in order to analyze a global market and to develop appropriate marketing strategies.

Output

The students who succeeded in this course;
  • The student will be able to define global marketing environment.
  • The student will be able to define marketing concepts, theories and tools.
  • The student will be able to examine global markets comparatively.
  • The student will be able to develop appropriate marketing strategies and plans.
  • The student will be able to define actors or factors such as governments or legal systems that might affect marketing practices.
  • The student will be able to explain any international marketing topic.
  • The student will be able to explain the social and ethical effects of business and marketing in a global world.

Curriculum

Fundamental concepts such as global marketing environment and marketing management required gathering information about international markets, analyzing and evaluating them, and outstanding problems and solution suggestions will be covered in this course.

 

Week Chapters   Materials
1 Chapter 1: Introduction to Global Marketing

   Keegan and Green (2011), Global Marketing, Pearson.

Chapter 1
2

Chapter 1: Introduction to Global Marketing

Keegan and Green (2011), Global Marketing, Pearson.

Chapter 1

3

Chapter 2: Global Marketing Environment

Keegan and Green (2011), Global Marketing, Pearson.

Chapter 2

 

 

4 Chapter 3: The Global Trade Environment Keegan and Green (2011), Global Marketing, Pearson Chapter 3
5 Chapter 4: Social and cultural Environments Keegan and Green (2011), Global Marketing, Pearson Chapter 4
6 Chapter 5: Political, Legal and Regulatory Environments Keegan and Green (2011), Global Marketing, Pearson Chapter 5
7 Chapter 7: Segmentation, Targeting, and Positioning Keegan and Green (2011), Global Marketing, Pearson Chapter 7

8

16 Nov.

Chapter 8: Importing, Exporting and Sourcing

Chapter 9: Global Market Entry Strategies

Keegan and Green (2011), Global Marketing, Pearson

Chapter 8

Chapter 9

9

23 Nov.

  MID-TERM EXAM  
10 Chapter 10: Branding and Product Decisions in Global Marketing Keegan and Green (2011), Global Marketing, Pearson Chapter 10

11

07 Dec.

Chapter 11: Pricing Decisions
Keegan and Green (2011), Global Marketing, Pearson Chapter 11

12

14 Dec.

Chapter 11: Pricing Decisions

Chapter 12: Channels and Physical Distribution

Keegan and Green (2011), Global Marketing, Pearson

Chapter 11

Chapter 12

13

21 Dec.

Chapter 12: Channels and Physical Distribution Keegan and Green (2011), Global Marketing, Pearson

Chapter 12

 

14

28 Dec.

Chapter 13: Global Marketing Communications Decisions

Keegan and Green (2011), Global Marketing, Pearson Chapter 13

15

04 Jan.

  PRESENTATION OF TERM PROJECTS 

KAYNAKLAR

Text Book

Keegan and Green (2011), Global Marketing, Pearson.

Other Resources

Academic journals such as Journal of International Business and Strategic Management.

 

Semester Studies and Other No Contribution
Attendance

1

10

Laboratory

 

 

Application

 

 

Field Study

 

 

Traineeship related to the course (if needed)

 

 

Homework

4

20

Case Study

 

 

Presentation

 

 

Projects

1

40

Seminar

 

 

Mid-term

1

30

Final

 

 

TOTAL  

100