Consumer Behavior

Description of the Course

Name Code Semester Course (Hour/Week) IEU Credit ECTS Credit
Consumer Behavior

 

                    3

3

Application(Hour/week):0 Laboratory(Hour/week):0

3

4

 

Prerequisites None
Language English

Course Type

Elective

Program

UnderGraduate

Coordinator

 

Lecturer

Assoc. Prof. Dr. Aykan Candemir

Research Assistant

Aim of the Course

 

 

Output

Curriculum

 

Week Chapters   Materials
1 Chapter 1:Buying, Having, and Being 
Consumer Behavior, 10/E - Michael R. Solomon
Chapter 1
2

Chapter 2: Perception

Consumer Behavior, 10/E - Michael R. Solomon

Chapter 2

3

Chapter 3: Learning and Memory

Consumer Behavior, 10/E - Michael R. Solomon

Chapter 3

 

 

4 Chapter 4: Motivation and Global Values Consumer Behavior, 10/E - Michael R. Solomon Chapter 4
5 Chapter 5: The Self Consumer Behavior, 10/E - Michael R. Solomon Chapter 5
6 Chapter 6: Personality and Psychographics Consumer Behavior, 10/E - Michael R. Solomon Chapter 6
7 Chapter 7: Attitudes and Persuasion Consumer Behavior, 10/E - Michael R. Solomon Chapter 7

8

Chapter 8: Decision Making

Consumer Behavior, 10/E - Michael R. Solomon

Chapter 8

 

9

Chapter 9: Buying and Disposing Consumer Behavior, 10/E - Michael R. Solomon Chapter 9
10      

11


   

12

 

 

 

 

13

   

 

 

14

 

   

15

    

KAYNAKLAR

Text Book

Consumer Behavior, 10/E
Michael R. Solomon, Saint Joseph's University
ISBN-10: 0132671840 • ISBN-13: 9780132671842
©2013 • Prentice Hall • 

Other Resources

Academic journals such as Journal of International Business and Strategic Management.

 

Semester Studies and Other No Contribution
Attendance

1

10

Laboratory

 

 

Application

 

 

Field Study

 

 

Traineeship related to the course (if needed)

 

 

Homework

4

20

Case Study

 

 

Presentation

 

 

Projects

1

40

Seminar

 

 

Mid-term

1

30

Final

 

 

TOTAL  

100