TR / ENG

 

Business II-Group 1-Day and Evening Class

Syllabus

Name Code Semester Course (Hour/Week) IEU Credit ECTS Credit
Business II

MAN-121

2. Semester

3-Application(Hour/week):0 Laboratory(Hour/week):0

3

5

 

Prerequisites None
Language English

Course Type

Compulsory

Program

Undergraduate

Coordinator

 

Lecturer

Assoc. Prof. Dr. Aykan Candemir

Research Assistant

Res. Asst. Ayşe.Karaçizmeli Güzeler

Aim of the Course

This course is your introductory level business course in which you will learn the basic concepts of business and business management. The course is intended to cover a wide range of topics in the field of business. During the later stages of your undergraduate education, you will be covering almost every topic in the course in more detail. This course is therefore going to be a foundation on which the more advanced courses will be based upon.

Output

This course is your introductory level business course in which you will learn the basic concepts of business and business management. The course is intended to cover a wide range of topics in the field of business. During the later stages of your undergraduate education, you will be covering almost every topic in the course in more detail. This course is therefore going to be a foundation on which the more advanced courses will be based upon.

Curriculum

This course is your introductory level business course in which you will learn the basic concepts of business and business management. The course is intended to cover a wide range of topics in the field of business. During the later stages of your undergraduate education, you will be covering almost every topic in the course in more detail. This course is therefore going to be a foundation on which the more advanced courses will be based upon.

 

Week Chapters   Materials
1  

 

 
2 Chapter 9: Creating Value: Producing Quality Goods and Services Excellence In Business, L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.
Chapter 9
3 Chapter 10: Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations
Excellence In Business, L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.
Chapter 10
4 Chapter 10: Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations
Excellence In Business, L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.
Chapter 10
5 Chapter 11: Taking Care of Employees: Managing Human Resources
Excellence In Business, L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.
Chapter 11
6 Chapter 11: Taking Care of Employees: Managing Human Resources Excellence In Business, L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.
Chapter 11
7 Chapter 12: Connecting with Customers: The Art and Science of Marketing Excellence In Business, L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.
Chapter 12
8 Mid-term    
9 Mid-term    
10 Chapter 13: Defining the Exchange: Product and Pricing Strategies
Excellence In Business, L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.
Chapter 13
11 Chapter 13: Defining the Exchange: Product and Pricing Strategies
Excellence In Business, L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.
Chapter 13
12 Chapter 14: Delivering Value: Distribution Strategies
Excellence In Business, L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.
Chapter 14
13 Chapter 15: Spreading the Message: Promotional Strategies
Excellence In Business, L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.
Chapter 15
14 Chapter 15: Spreading the Message: Promotional Strategies    
15 Dönemin Değerlendirilmesi  

KAYNAKLAR

Text Book

Excellence In Business, International Edition Courtland L. Bovee,
John V. Thrill, Michael H. Mescon, Prentice Hall, 2007.

Other Resources

 

Semester Studies and Other No Contribution
Attendance    
Laboratory    
Application    
Field Study    
Traineeship related to the lecture (if needed)    
Homework    

Case Study

   

Presentation

   

Projects

   

Seminar

   

Mid-term

1

40

Final

1

60

TOTAL  

100